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" I usually fall asleep when listening to audio books but not only was I wide wake throughout, I was also taking notes..."

Bob's web-book. The foibles, failures and fecklessness of traditional marketing wisdom.

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How marketers waste billions on online advertising. It's free!

"An all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire." -Communication Arts

"A fascinating account of an advertising practice little meticulous as it is accessible ...this is an eye-opening book." -Kirkus Reviews

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"Best Of Marketing, 2017" -The Drum

"One of our truly great marketing iconoclasts."

- Mark Ritson

"I'm jealous. I wish I'd been brave enough

to be this rude." - Prof. Byron Sharp,

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