Welcome to Bob's Audio Mall. Here you can find a collection of free and not-so-free audio from Bob Hoffman's big mouth on just about any subject related to advertising.
We are launching the audio mall with Bob's first audio book, The Simple Art of Advertising - or - How to Stop Complicating the Shit out of Everything.
It's the perfect audio solution for pretending you're paying attention on a Zoom call.
We are building out this website with a great many other audio pieces, so be sure to check back every 10 minutes or so.
Meanwhile, the good news is that you can buy "The Simple Art..." right now. Right here.
Bob's first audiobook is an inspiring, uncompromising, and hilarious compendium of philosophy, conversations, rants, and wisdom about the art and business of advertising.
It's a compilation of over five hours of stuff about advertising and marketing. It has readings from articles Bob's written, interviews he's done, podcasts he's been a part of, talks he's given, and arguments he's had with Uber drivers.
Best part, it's only $14.99. We've paid more than that recently for a tunafish sandwich.
It's the perfect book for anyone with ears and a brain.
"A fascinating account of an advertising practice little understood....Hoffman, an ad agency veteran, details the political and legal dangers posed by tracking-based advertising. ..These points of vulnerability are rigorously documented by the author in this concise synopsis of the issue...his account of the way in which advertising data collection works is as meticulous as it is accessible, and his presentation of its dangers is illuminating. For readers in search of a brief study of the issue, this is an eye-opening book." - Kirkus Reviews
This series of mini-podcasts comes in delicious bite-size pieces (each one is 5 to 15 minutes) and is designed for business people who are too busy for long-winded rants and too lazy to read. Just $1.79 each. To get you hooked, the first episode is free. Be the first on your block to collect the whole set!
Marketers never learn. After a decade of worthless preoccupation with Millennials, the ad industry is now obsessing over Gen Z.
A group of British MPs and Ministers asked Bob to address the problems of online tracking. Here is what he told them.
Two researchers stumbled upon a mistake that calls into question everything you know about programmatic advertising.
Nobody's interested in interacting with advertising. Interactivity helps consumers avoid advertising.