“If you don't know who Bob Hoffman is then you really don't work in advertising. That, or you have not steeped yourself in the wisdom of this man." MediaPost

"One of our truly great marketing iconoclasts" 
Prof. Mark Ritson

"I'm jealous. I wish I was brave enough to be this rude."  Prof. Byron Sharp

"The most provocative man in advertising."  Fuel Lines

"Bob possibly going to be seen as the most influential person of the decade when it comes to media."
Tom Denford, CEO, ID Comms

     Bob is a writer and speaker. He has written five books about advertising, each of which has been an Amazon #1 seller.

     Bob is one of the most sought-after international speakers on advertising and marketing.

 He has been invited to speak about advertising and marketing in 24 countries. In 2021 he was invited to speak to members of the British Parliament as well as the European parliament.
    Before leaving the advertising business, Bob had been the chief executive of two independent ad agencies and the US operation of an international agency.

     Bob's blog, The Ad Contrarian, was named one of the world's most influential marketing and advertising blogs by Business Insider.

     His commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

     One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous privacy abuse practices that have gone on to make international headlines. It was selected "Best of Marketing 2017".

     In 2012 Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club.    

     He has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and the PGA Foundation of Northern California. He spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

     Bob has been invited to give keynotes at events and conferences in Argentina, Australia, Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, India, Ireland, Lithuania, Netherlands, New Zealand, Norway, Poland, Russia, Spain, Sweden, Switzerland, UK, and all over the US and Canada.

 In 2021, Bob was asked to speak to members of both the British Parliament
and the European Parliament. To view one of these talks, go here.

© 2021 by  BOB HOFFMAN