AMAZON #1 SELLING
WE EVER HAD"
“If you don't know who Bob Hoffman is then you really don't work in advertising. That, or you have not steeped yourself in the wisdom of this man." MediaPost
"One of our truly great marketing iconoclasts" Prof. Mark Ritson
"I'm jealous. I wish I was brave enough to be this rude." Prof. Byron Sharp
"The most provocative man in advertising." Fuel Lines
"Bob Hoffman...is possibly going to be seen as the most influential person of the decade when it comes to media."
Tom Denford, CEO, ID Comms
"Hoffman... details (the ad industry's) hubris, delusions... drops them all into a garbage can, and lights it on fire." Communication Arts
Read Bob's recent address at the EU Parliament here.
Bob is a writer and speaker. He has written six books about advertising, each of which has been an Amazon #1 seller.
He is one of the most sought-after international speakers on advertising and marketing. He has been invited to speak in 24 countries. In 2021 he was invited to speak to members of the British Parliament. In 2023 he spoke at the European Parliament.
Before leaving the advertising business, Bob had been the chief executive of two independent ad agencies and the US operation of an international agency.
Bob's blog, The Ad Contrarian, was named one of the world's most influential marketing and advertising blogs by Business Insider.
His commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
In 2012 Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club.
He has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and the PGA Foundation of Northern California. He spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.
Bob has been invited to give keynotes at events and conferences in Argentina, Australia, Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, India, Ireland, Lithuania, Netherlands, New Zealand, Norway, Pakistan, Poland, Russia, Spain, Sweden, Switzerland, UK, and all over the US and Canada.
Bob is mostly retired but gets bored easily and from time to time accepts interesting assignments.
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