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"A fascinating account of an advertising practice little understood...as meticulous as it is accessible ...this is an eye-opening book." - Kirkus Reviews
You can read the full review here:
"A tour de force...it deserves a massive readership."
David Wheldon, President Emeritus, World Federation of Advertisers
"It’s Hoffman at his caustic best, and leaves the reader in no doubt about why the advertising industry 'desperately needs a makeover.'” The Independent
"He is fearless...an essential voice in an industry that turned a blind eye to the frauds and scams of digital advertising over a decade ago. An important perspective. A really good book."
"Read this book and you will not only learn about the issues we face but you may be better equipped to navigate the world of lies we live in."
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