"A tour de force...it deserves a massive readership."
David Wheldon, President Emeritus, World Federation of Advertisers
"It’s Hoffman at his caustic best, and leaves the reader in no doubt about why the advertising industry “desperately needs a makeover.” The Independent
"He is fearless...an essential voice in an industry that turned a blind eye to the frauds and scams of digital advertising over a decade ago. An important perspective. A really good book."
Each of Bob's previous books has been an Amazon #1 seller
"One of our truly great marketing iconoclasts."
"Best Of Marketing, 2017" The Drum
“Hilarious, irreverent and informative” Amazon Review
"I'm jealous. I wish I'd been brave enough to be this rude." Prof. Byron Sharp,