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"A tour de deserves a massive readership."

David Wheldon, President Emeritus, World Federation of Advertisers

"It’s Hoffman at his caustic best, and leaves the reader in no doubt about why the advertising industry “desperately needs a makeover.” The Independent
"He is essential voice in an industry that  turned a blind eye to the frauds and scams of digital advertising over a decade ago. An important perspective. A really good book." 
Mark Ritson

Each of Bob's previous books has been an Amazon #1 seller


"One of our truly great marketing iconoclasts."

Mark Ritson

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"Best Of Marketing, 2017"  The Drum

“Hilarious, irreverent and informative” Amazon Review


"I'm jealous. I wish I'd been brave enough to be this rude."  Prof. Byron Sharp,

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