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BOB'S BOOKSHOP

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"A fascinating account of an advertising practice little understood...as meticulous as it is accessible ...this is an eye-opening book." -Kirkus Reviews

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"Hoffman... details (the ad industry's) hubris, delusions... drops them all into a garbage can, and lights it on fire."  Communication Arts

"One of our truly great marketing iconoclasts."

- Mark Ritson

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Bob has written six Amazon #1 selling books about advertising.  Each is available here as a paperback, ebook and in one case,  an audiobook.

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He has also produced two free downloadable ebooks which are availabe here, as well as a stand-alone audiobook.

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Click on any button for information about any book.

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"Best Of Marketing, 2017"  -The Drum

"Buy this book and read it. Then read it again. As usual, Bob Hoffman is a voice of reason. This is a must-read for anybody who has any interest in digital marketing." -Amazon Review

"Marketers are from Mars..." is one of the most entertaining diatribes against the current state of marketing you'll read." - Amazon Review

“Hilarious, irreverent and informative”

- Amazon Review

"Bob is the little child who points out that the emperor is wearing no clothes...I'm jealous. I wish I'd been brave enough to be this rude." -  Prof. Byron Sharp, author "How Brands Grow."

Bob's first audiobook The Simple Art of Advertising -or- How to Stop Complicating the Shit Out of Everything is an inspiring, uncompromising, and hilarious compendium of philosophy, conversations, rants, and wisdom about the art and business of advertising.

FREE BOOKS

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How marketers waste billions every year on online advertising. Why nothing is done. How to protect yourself.

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There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is.

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