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"Hoffman... details (the ad industry's) hubris, delusions, click rate obsession, egos and genuflection of data, drops them all into a garbage can, and lights it on fire."  Communication Arts, Nov. 2020



Great feature about Bob in Ireland's biggest daily

Canada's largest newspaper does a feature story on BadMen.

of Bob's new book by Time, Inc UK

The Irish Times does a feature story about Bob's talk at the ADFX awards in Dublin, Ireland.


Nice feature story in Australian Financial Review

The Drum
names "BadMen" Best Of Marketing 2017


Inc. magazine features Bob's views on marketers' obsession with millennials


Fortune magazine quotes Bob on the prevalence of fraud in online advertising.

The Financial Times has one of the best pieces you'll ever read about online advertising with quotes from interesting ad people, including Bob. And a second piece here.


Bloomberg/BusinessWeek quotes Bob on problem of ad fraud.

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TV & Video

New Zealand public TV interviews Bob about online tracking.

MSNBC interviews Bob about surveillance marketing

Sky News does a feature on Bob on its Media Week program

Bob's opening argument at the World Federation of Advertisers debate on ad tech in Toronto

Australia's Mumbrella interviews Bob on camera.

Bob is interviewed about big brands unwittingly sponsoring terrorist sites

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Radio & Podcasts

A very fun interview on the Marketing Today podcast.

BBC World Service interviews Bob about the Trump-Twitter phenomenon

Bob talks about
Facebook / Cambridge Analytica scandal on many iHeartRadio stations

Bob is interviewed on The Marketing Book Podcast

Marketing Today interviews Bob about BadMen and a whole lot of other things.


Bob is interviewed on New Zealand Public Radio here and  here.

Radiocentre London interviews Bob about online advertising

Bob is interviewed on Canada's public broadcasting network, the CBC.

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