IN THE NEWS AROUND THE WORLD
"Hoffman... details (the ad industry's) hubris, delusions, click rate obsession, egos and genuflection of data, drops them all into a garbage can, and lights it on fire." Communication Arts, Nov. 2020
Great feature about Bob in Ireland's biggest daily
Canada's largest newspaper does a feature story on BadMen.
Review of Bob's new book by Time, Inc UK
The Irish Times does a feature story about Bob's talk at the ADFX awards in Dublin, Ireland.
Nice feature story in Australian Financial Review
The Drum names "BadMen" Best Of Marketing 2017
Inc. magazine features Bob's views on marketers' obsession with millennials
Fortune magazine quotes Bob on the prevalence of fraud in online advertising.
The Financial Times has one of the best pieces you'll ever read about online advertising with quotes from interesting ad people, including Bob. And a second piece here.
Bloomberg/BusinessWeek quotes Bob on problem of ad fraud.
TV & Video
New Zealand public TV interviews Bob about online tracking.
MSNBC interviews Bob about surveillance marketing
Sky News does a feature on Bob on its Media Week program
Bob's opening argument at the World Federation of Advertisers debate on ad tech in Toronto
Australia's Mumbrella interviews Bob on camera.
Bob is interviewed about big brands unwittingly sponsoring terrorist sites
Radio & Podcasts
A very fun interview on the Marketing Today podcast.
BBC World Service interviews Bob about the Trump-Twitter phenomenon
Bob talks about Facebook / Cambridge Analytica scandal on many iHeartRadio stations
Bob is interviewed on The Marketing Book Podcast
Marketing Today interviews Bob about BadMen and a whole lot of other things.
Radiocentre London interviews Bob about online advertising
Bob is interviewed on Canada's public broadcasting network, the CBC.