FROM AMAZON REVIEWS
"In equal parts hysterical, scathing, insightful and instructive."
"I can't stop laughing. Bought a second copy for my co-workers."
"Probably everyone on my bus route thought I was high...because I laughed so much I was in tears..."
"If one could write with a knife, Bob Hoffman would be the first to do so...he analyses the stupidity in business, marketing and advertising with such great humour that it actually hurts... I could not stop crying at laughing@advertising."
"He manages to be rude and likable at the same time...it's nonstop, funny..."
"Essential laughter therapy for anyone who works in brand marketing - 10/10"
"Every single word that comes out of Uncle Bob's mouth is advertising truth. He might be the smartest person in the industry."
"Masterpiece. From the first to the last word."
[AND DON'T FORGET...]
Best Of Marketing, 2017
" A funny and uproarious read"
Douglas Burdett, The Marketing Book Podcast
"I'm jealous. I wish I'd been brave enough to be this rude." Prof. Byron Sharp, Author "How Brands Grow"